Recently it was suggested that we show an article move from 3 stars to 4 stars to 5 stars in order to highlight the differences in each. Per that request, we have put together two sets of examples to help illustrate the differences in 3-star, 4-star, and 5-star articles. Each set illustrates a different factor that affects ratings.
There are two main factors in ratings of accepted articles: ideation and execution. A great idea, inadequately executed, cannot earn 5 stars. Sentence structure, organization, and awkward wording inhibit the effectiveness and engagement level of an article. And a basic idea, skillfully executed cannot earn 5 stars. Perfect grammar and a great use of white space does not turn a semi-interesting idea into an exciting or engaging article.
This set of examples will highlight the latter.
The main differences between 3-, 4-, and 5-star articles lie in ideation and use value. For this reason, we cannot simply take a 3-star article and make a few grammatical or structural changes to transform it into a 4-star article and then into a 5-star article. Five-star articles require great ideas from the very beginning, rather than a few changes at the end. Therefore, we have chosen three different articles that all started with the same keyword but different ideas. Each idea lead to an article with a different rating.
- Keyword: 24 hour locksmith services
- Country: Unites States
- Vertical: Business
The author seems to know a lot about locksmiths. The piece does include a couple of details that are fairly common knowledge. These undermine the authority of the piece slightly, but most of the information adds to the authority.
Most sentences and paragraphs flow together smoothly. There is nothing in this piece that seriously hinders the readability.
The angle is clear throughout the article. The article tells the reader about 5 kinds of locksmith services, just like the title promises. Quantifying the services that the article will discuss helps keep the article organized and lets the reader know what to expect.
Pretty much perfect. It could be argued that in the phrase “locksmiths understand the mechanics of keeping their customer’s belongings safe,” “customer’s” should say “customers’.”
The main reason for giving this article 3 stars is the angle. The author basically took the keyword “24 hour locksmith” and wrote about some services that locksmiths provide. This is a very basic take on the keyword and not very compelling to readers. It doesn’t give much information that couldn’t be found on a locksmith’s website and is almost just a lengthy, detailed definition of a locksmith.
Additionally, readers are not very likely to engage with an article about what someone else does. Readers are looking for articles that solve their problems and tell them what they should do. The article is informational, succinct, and fairly well written, but a more creative, original approach to the keyword would likely get a higher rating.
In this set:
A second set of articles is coming soon that highlight the differences in articles with a focus on execution.