Congratulations to Lorraine D. for winning Runner-Up for Best Content in the April Editors’ Choice Awards! Check out her article and the analysis of it below.
Keyword: buy used mci buses
Vertical: Auto Dealers
The writer showed off her expertise by explaining specific aspects of Burning Man and its activities while also including a basic but useful explanation of where readers could more easily find a vehicle to use at the festival. Including the citation to the Burning Man site allows people to verify the information mentioned while also giving them a solid reference if they have other questions about the festival for the Department of Mutant Vehicles. Providing readers with related resources and background information can really help boost authority as it shows the writer is basing their article around reliable information.
Because the article is targeted at people who hope to create a mutant vehicle for the first time, the article does a good job explaining some of the important rules and regulations associated with Burning Man. The level of information shared with readers is seemingly proportionate to what they already know; the article doesn’t overwhelm them with facts about Burning Man or about used vehicles. Each section is also fairly short, which allows readers to follow along closely with the ideas presented. The feel of the article is professional throughout, even though the information is related to a large “entertainment” festival.
By first focusing on obtaining a vehicle, in this case a bus, and then transitioning to how someone could go about making their desired changes, the writer ensures the audience can easily follow the ideas. A logical progression of ideas keeps readers engaged and helps ensure the information can be recalled more readily.
Burning Man happens every year, which means this article has the “evergreen” advantage, but it does take into consideration 2016 changes, making it especially relevant for today. The more relevant to the present, the more useful the information is. Because this article is geared toward people who haven’t altered a vehicle for Burning Man before (a very narrow audience), the use value increases even more. The information isn’t just specific and interesting, though; it’s information that readers could easily put to good use when preparing to buy a vehicle and then adapting it.
Choosing to focus on used vehicles as they pertain to Burning Man really helps the article stand out. It would be one thing to explain how to buy a used bus and then how to get it up and running properly, but the writer chose the unique angle of obtaining a working bus specifically to use for Burning Man. There can be danger when addressing “intersecting industries,” but the writer did a good job organizing and presenting the information so everything relates back to the keyword (buy used mci buses) and vertical.