Congratulations to Rebecca O. for writing April’s Best Content submission. Read her article and an analysis of it below.
Vertical: Health and Medical
When addressing a topic many people are likely to be unfamiliar with, it’s especially important for an article to show off a certain level of expertise. The writer does a great job of this by including multiple citations throughout the article and explaining a lesser-known condition in easy-to-understand terms. The citations provide readers with valuable resources that not only verify the information in question but also provide additional context to this medical topic. Overall, she doesn’t have to rely on jargon or complicated medical terms to explain what happens when someone has geographic tongue. The specific details and instructions help readers to trust the information and writer.
Articles should always be easy to follow and understand, but with medical topics this is even more important as information can often be more technical and complicated. Avoiding jargon and instead explaining the condition in layman’s terms means the article is easily accessible to its audience. Choosing to “theme” the article around geography also contributes to the readability (and engaging voice of the piece) as such references allow readers to think about the information from different perspectives and could even help them to better remember what they’ve read.
The introduction notes that the article will include four ways people can identify and mitigate the issues related to geographic tongue, and the rest of the article does just that. By splitting the article into four distinct sections, readers can easily follow along with each of the ideas presented.
Overall, the writer did a great job identifying an audience and its needs. The use value of an article is always increased when the controlling idea and its supporting points are specific to a narrow audience. As mentioned in the readability section, creating a geography “theme” means the information and article will likely be more memorable. This sort of engagement is only useful if the information itself is presented in an actionable way, meaning that the audience could confidently use it to their advantage, which is definitely the case with this article.
The writer didn’t take a complicated angle, essentially choosing to explain a medical condition, but she did choose a very narrow audience to address and a condition that many people might not have experience treating. By including a general explanation of geographic tongue in the introduction and then focusing the rest of the article on how to combat it, the writer provides readers with information they can easily put into action. For a fairly general keyword like “gp,” the writer did a great job branching out from a simple explanation of a condition by choosing geographic tongue and then basing the article around geographic terms and references.