Congratulations to Melanie C. for winning June’s Best Article! Check out her article and its analysis below.
Keyword: aluminum fencing
Vertical: Fence Contractors
Because construction often takes place near bodies of water, especially as communities and cities continue to grow, the focus of the article indicates that the writer is aware of this audience’s needs. The writer shows her authority most prominently by sharing such specific details and examples about alligators, how to stay safe when they’re around, and what sort of fences are best for keeping them out of construction sites, meaning the audience’s questions and needs are directly addressed throughout the article.
The article is split up into three sections and the headings succinctly identify what each section will cover. This is great for readers scanning the article as they try to have their questions answered. Dealing with alligators is likely a scary prospect for contractors or construction workers, so the detailed but easy-to-understand paragraphs help the readers to understand that a lot can be done to safely work around these animals. The article doesn’t use unfamiliar language and it doesn’t try to sugarcoat the seriousness of the situation; this sort of professional frankness would likely be appreciated by the readers.
Because each section specifically addresses a separate course of action when it comes to dealing with alligators, this helps the audience follow the progression of ideas. The article begins by educating readers on how to generally handle an area with alligators. It then progresses to explaining how a construction site should be prepared. And the final section of the article details what to do if there is an actual alligator encounter. With safety as the focus of the article, each section connects back to the controlling idea as it was presented in the introduction.
The narrow audience and great use of details really help increase the use value of this article. The article provides readers with actionable and easy-to-understand information that all connects back to the clear controlling idea presented in the introduction. The writer did a nice job tailoring the information to the needs and concerns of construction crews dealing with alligators on the job site. When a unique and narrow audience is chosen, special care needs to be taken to ensure the supporting points target that audience’s needs, and this article succeeds at doing so.
This article only has one section about fencing, but the keyword and vertical pairing clearly helped shape the controlling idea and overall direction of the article. It’s easy to see that the aluminum fencing keyword has a strong connection to this audience and their desire to stay safe when working around alligators. Intersecting industries can be tricky, and this writer managed to tie in three separate topics (animals, fencing, and construction) while still creating a cohesive article. The key to this article was making sure that the audience searching for information on aluminum fencing would also have their needs met by the rest of the safety information.