Congratulations to Cassandra C. for winning Runner-Up for Best Content! Check out the article and an analysis of it below.
Keyword: landscape design
The writer demonstrates her authority by not just addressing landscaping needs for the everyday dog owner but going a step further in the ideation process to focus on how having a doberman pinscher as a guard dog would necessitate some changes to the landscaping. It’s one thing to address the needs of dog owners and another to address landscape renovations or updates. By combining these topics, the writer had to ensure that each supporting section had a strong connection to the overall controlling idea and that specific and detailed information was consistently provided throughout the article. The included citations are another way the writer boosts her credibility and show that the article’s ideas are supported by facts.
Each section focuses on a single supporting point, and because they are concise, readers shouldn’t feel overwhelmed visually or mentally as they read through each point. When it comes to topics like pets and landscaping, jargon can get the best of some writers, but this article keeps things simple and clear. Each section is easy to understand and the overall progression of ideas is smooth; this is in part because of the friendly, conversational tone.
The shorter sections contribute to greater readability as well as useful organization. The section headings give the audience a clear picture of what to expect as they read and each section focuses only on what that section heading describes. Articles organized in this way help readers find exactly what they’re looking for.
The chosen audience has a very specific set of needs: They want to protect their property and keep their doberman safe. These needs are addressed throughout the article and it’s clear that the writer took great care to ensure each section included specific and actionable information for doberman owners. Often, the more specific the audience, the more useful the article (as long as the article also includes strong details and examples). The controlling idea is original and the article delivers on all of its promises, making it a high-quality resource for its intended readers.
This article does a great job tackling the intersecting topics of guard dogs and landscaping. When controlling ideas are based on intersecting industries, writers need to ensure the predominant focus of the article is on the keyword and vertical pairing, which is something she did really well in this article. Each section logically connects having a doberman as an outdoor guard dog to landscaping needs, without veering too far from the landscaping focus of the assignment.