Great job, Mark R., for winning “Best Content” in the month of July! Read his article and an analysis of it below.
Keyword: air conditioning
Vertical: HVAC Contractors
- 5 to 10 percent lower
- higher core body temperatures
- 70 and 73 degrees Fahrenheit
- recent study
- also revealed
While not always an indication of expertise and authority, in this case the use of multiple citations really helps the readers understand the science behind air conditioning and how it affects women. The writer is making a number of claims related to temperature and by linking to credible outside sources he’s able to show the audience that the article isn’t just conjecture. This synthesis of ideas goes beyond merely summarizing other sources, boosting the article’s credibility.
By setting up the article with a hypothetical yet relatable scenario, the writer grabs the audience’s attention and gets readers into the mindset of caring about AC temperatures. The language throughout is very conversational and informative. While the article isn’t explaining particularly tricky science, it’s clear he made some intentional choices as far as the explanations are concerned and he makes sure readers can easily understand BMR and core body temperatures before moving on to explaining what those have to do with air conditioning systems.
It’s not a short article, but each section and its accompanying paragraphs are so focused that there isn’t any risk of readers getting confused. The logical progression of ideas is helped by the short and informative section headings as well. By first explaining why women feel colder, he sets up the rest of the article to answer why that matters when it comes to air conditioning and how such systems function, particularly in office spaces.
This article has heightened use value because it focuses on a specific audience and helps those readers in particular to understand how air conditioning affects an office environment. While he also references air conditioning use at home, it’s clear throughout the article that the primary focus is on how to deal with temperature issues in a work setting. The article is also topical for the season and target country (the United States), which is always beneficial. This article is also a great example of incorporating history and science with real world situations. The writer doesn’t just explain the “unfortunate bias” and science of air conditioning; he makes sure those supporting points are connected back to the overall controlling idea and other points.
As noted previously, focusing on air conditioning when it’s summer helps increase the article’s use value. The writer showed off a great understanding of his controlling idea by eventually honing in on how air conditioning affects not just women in the office but all workers, though this progression of ideas is very natural and it never seems like he’s trying to switch to a new focus. By explaining how cooling affects people in their day-to-day lives, the writer was able to take a unique approach to the keyword and vertical pairing while still clearly considering how to connect his controlling idea and supporting points to the assignment.