Job well done by Mindy S. for winning “Best Content Runner-Up” for July! Check out her article and an analysis of it below.
Keyword: assisted living
Vertical: Nursing Homes and Assisted Living
The writer shows off her authority and expertise mainly by the level of detail exhibited throughout the article. Each of the supporting points shared would help someone with Alzheimer’s who isn’t in an assisted living home, but she makes sure that every section has a solid connection to making the transition to an assisted living facility. The audience’s needs are specifically addressed as well as the keyword and vertical pairing. The links to other sources verify the information and give readers an opportunity to learn more about cognition, which is a simple but smart way to help boost an article’s overall credibility as claims are backed up accordingly.
Each section is clearly focused on different ways a child can help their parent with Alzheimer’s maintain healthy brain function, which contributes to a high level of understanding on the readers’ part. The writer isn’t trying to use a lot of jargon or Alzheimer’s-related terminology and instead focuses on clear, conversational and informative language to help the audience help their loved ones. Splitting up the games section into two parts, and using simple formatting, was a great way to enhance the scannability and keep everything clear.
While also contributing to greater readability, splitting up the last section was a great example of using headings and subheadings rather than relying on the reader to differentiate between different game types that could help their loved one. It wouldn’t be difficult for readers to read through the full article and understand that various games can help with brain health, but the flow of ideas feels smoother when the writer takes the time to organize an article in this way. Not every article needs sub-sections, but when used correctly and wisely they keep ideas organized clearly and cohesively.
By making sure each section and point had a strong connection to the controlling idea and keyword/vertical pairing, the writer ensured the article would have high use value. Each of these ideas could potentially be useful to implement in other scenarios or simply in an article about Alzheimer’s, but the writer made sure the article specifically applied to those in the middle state of Alzheimer’s in assisted living facilities. The strong details and examples throughout also contribute to high use value.
Writing an article about Alzheimer’s care in assisted living facilities isn’t necessarily unique, but by addressing a specific audience and creating a fairly narrow controlling idea, the writer’s ideation moves beyond the basic. Though not really an example of intersecting industries, by relating Alzheimer’s care to assisted living facilities, the writer does a nice job keeping everything relevant to the keyword and vertical. Had the article focused too much on caring for loved ones with Alzheimer’s or simply on brain health, the important connections could have been missed, making the article off topic.