Congratulations to Erin S., for being our Best Content Runner-Up in October. Read her article and its analysis below.
Keyword: vitamin store
Vertical: Health & Medical
Whether the writer has gone through menopause, we don’t know, but she certainly wrote like she’s handled it. The writing is friendly and informative, and all examples are worded so that the target audience can clearly understand what they can do to manage hot flashes. The writer doesn’t worry about getting into all of the medical specifics behind why hot flashes occur; that information could be helpful to some, but instead the writer chose to clearly focus on those who need solutions rather than a more in-depth medical explanation.
Beyond the article’s straightforward organization and distinct, parallel section headings, the article maintains a high level of readability because each section remains (fairly) short and focused. With easy-to-understand language and sections of only about 4 sentences each, the writer made it so readers can easily gather the needed information.
Even when it’s at its most basic, an article’s organization can go a long way. The introduction clearly explains the very specific audience and each section that follows logically supports the article’s purpose. There was no need to make the organization any more complicated than that.
The keyword “vitamin store” is quite broad and the writer easily could have written an informative and useful article about vitamins everyone needs to stay healthy, but she really went for extra use value by narrowing the audience and their needs so specifically. Even though only one point references an actual vitamin, overall the controlling idea and each section still strongly connect to the keyword and vertical.
Not only is the audience women going through menopause who experience hot flashes, but also it’s women going through menopause who experience hot flashes who are looking for natural remedies. Approaching the keyword and vertical so specifically means the article’s points need to be equally specific. The writer did a great job coming up with a controlling idea that targets a specific group of people while ensuring the support was there. The article stays on topic and provides a narrow audience with information specific to their needs.