Congratulations to Alan D., for being Best Content Runner-Up for February. Read his article and an analysis of it below.
Keyword: best bar and grill
People may be familiar with the setup of a bar and grill, but they may not have taken into consideration why such a location is great for meeting up with someone from a dating app. This article shows the clear connections between these two ideas without getting sidetracked talking about dating itself. Each point about dating is clearly tied to what a bar and grill has to offer. The examples provided may seem simple at first, but they’re actually well thought out and fairly specific, helping increase the article’s authority. Based on how the article is written, it at least sounds like the writer has had experience meeting people at this type of restaurant, and not only have they met people there, but also it sounds like they’ve had a good time doing so. The article helps create a certain level of trust between the writer and the audience.
Clear and consistent section headings are perhaps the most significant and simplest way of creating a more readable article. With this piece there are 4 main points, all of which share parallel headings that make it easy to see exactly which aspects of a bar and grill can make it a great place to meet up with someone for the first time. And as the article is about a casual food establishment and a casual meet-up, the language and writing mirrors those facts. It feels like the article was written by a friend who genuinely wants you to have a successful time on your “first date.”
With such succinct and specific section headings, one would expect each section to have a narrow focus, and each one does. Articles that have clear section headings but then share information that doesn’t seem to fall under the umbrella of the heading feel disjointed. The flow of this article is great because each section sticks to exactly what it says it will. Distracted writing leads to distracted reading (and ultimately unsatisfied readers).
Dating apps are huge right now, and more people than ever really are finding love because of them. An article like this has great use value because it addresses a problem so many people worry about when using dating apps. Understanding how to pick a location to meet can make those first encounters just a little bit easier. The article is even better because it helps show how a bar and grill atmosphere in particular can help people relax and feel safe as they try dating through an app.
Writers who decide to write an article with intersecting industries have to be careful to not let the primary industry, meaning the one represented by the keyword and vertical pairing, fall by the wayside. Alan’s article does a nice job keeping the focus on the restaurant aspect of things as opposed to writing only about dating with a few references to food establishments. Each point in the article has to do with why a bar and grill specifically is a great place to meet up for a “first date” and the emphasis on the bar and grill is never lost throughout the article.