Congratulations to Casey C., for winning Best Content in the month of February! Read her article and its analysis below.
Keyword: auto insurance
The writer shows off their authority by sharing information specific to the needs of the audience of rideshare drivers. It’s clear that all of the information in this article is meant for this audience and not just other people who drive cars, even if those people drive cars for a regular taxi service. The writer brings up questions and concerns an Uber driver might have about insurance needs and then takes the rest of the article to provide helpful answers to those questions. The writer has a clear understanding of issues facing rideshare drivers when it comes to insurance, and that’s evident in the specificity and usefulness of their supporting points. The article only has 3 sections, but each section maintains a clear focus and shares the most important details on the topic at hand.
The actual writing contributes to the authority and therefore to the readability. Insurance can get complicated fast, but the writer keeps the article conversational, and the information itself isn’t hard to follow thanks to their writing style. There’s clear and parallel headings that prevent the article from feeling too long, making it easier to scan.
Just as the distinct and parallel section headings help the readability, they also contribute to a simple yet solid organization. It’s easy to see that the article will start off by explaining what concepts make insurance for Uber and Lyft drivers more complex, with the following sections clearly addressing some of the ways these drivers can navigate the process of being an insured driver. There’s a logical progression of ideas that’s helped along by the focused writing.
This article has increased use value because of its narrow focus on an interesting audience. Uber and Lyft are continually growing, so addressing the needs of an audience of drivers was a great way to tackle the topic of auto insurance. The information is specific to rideshare drivers and each of the supporting points has a strong connection to the controlling idea.
Thanks to the updated “brands” rule, the writer was able to not only mention two companies by name, but also to focus the entire article around how companies like Uber and Lyft keep their drivers covered. By addressing a very relevant aspect of auto insurance that a lot of people probably have questions about, the article shows off how a narrow audience and controlling idea can lead to a more authoritative and useful article.