Congratulations to Oliver J., for winning Best Content in the month of March. Read his article and its analysis below.
Vertical: Cosmetics & Hygiene
Keyword: anti-ageing treatments
The writer did a great job incorporating related and useful links throughout the article. It’s clear lots of research was done to not only learn about old anti-aging remedies, but also about modern treatments that are meant to achieve similar “results.” This article is a great example of synthesizing information from various sources.
There are no issues with readability in the article mainly because each section is kept fairly short. The writer provides a brief explanation of a past treatment and then follows up with a related modern treatment. The syntax and diction remains consistent throughout the article and matches the tone of the controlling idea as introduced at the beginning. The article is meant to be light and intriguing, which is helped by the short paragraphs and conversational language.
This article follows a basic and effective organizational style. The basis of each treatment is included as part of a numbered list with the modern version of that treatment shown in bold. It’s easy to forget about formatting and organization, especially when we think our ideas make plenty of sense, but even the most basic organizational methods can improve an article’s flow and a reader’s understanding.
One of the best ways to increase the use value of an article is to address a very specific audience and/or need. This article focuses completely on anti-aging treatments, though it doesn’t simply explain treatments people may enjoy. The real use value of this article comes from the comparisons of past and present beauty treatments. Each section is specific, concise, and easy to follow. All of that makes for an article that people will likely want to read and keep reading.
This still could have been a decent article had the writer chosen to simply write about anti-aging treatments used once upon a time or about popular treatments used today, but by combining those possibilities, the controlling idea went from good to great. The ideation wouldn’t have been as successful had the writer not done enough research or explained things clearly, which just goes to show how crucial execution is; a creative and unique controlling idea ultimately means nothing if the article doesn’t deliver solid and useful information.