Congratulations to Genevieve G., for winning Best Content Runner-Up in March! See her article and an analysis of it below.
The writer made clear and concise connections between a cat’s illness and the need for proper air conditioning throughout the article. With such a specific audience, and one that’s seemingly unrelated to the assignment, the writer’s expertise had to shine through in order for this controlling idea to work. The two supporting points are easy to understand and readers can easily see how caring for a cat with hyperthyroidism relates to having air conditioning in a home.
Whenever an illness is being addressed (whether it’s in humans or animals) articles can end up feeling too complicated, especially for the controlling idea and intended audience, which hurts readability. The same can happen when addressing technical topics like heating and air conditioning. The short sections and basic but clear explanations regarding AC and feline health make this article easy to read. The syntax and diction match what the writer is ultimately trying to accomplish and the formatting is about as simple as it gets.
Including an introduction and just two body paragraphs is a perfectly acceptable organizational choice. After all, this is web writing. When content doesn’t require additional sections or even a conclusion, it shouldn’t be there just because so many other articles include those things. Simple articles can still be very effective (as long as the ideas are there to back it up).
This article comes in at just over 400 words, showing that a useful article doesn’t have to be very long. Both supporting points are well thought out, and the writer kept everything short and to the point without sacrificing clarity. Sometimes articles have specific controlling ideas but general supporting points that fall short of making the proper connections to really pull an article together. The writer made sure that didn’t happen, which means the article offers greater use value.
This article does a nice job balancing the assignment (air conditioning) and addressing the needs of the chosen audience (owners of cats with hyperthyroidism). Addressing intersecting industries isn’t always easy because you need to make sure the keyword and vertical pairing don’t become tangential to the article’s focus. The writer did a nice job clearly incorporating why an air conditioning system is an important aspect of helping a sick cat, which means the ideation was successful.