Congratulations to Cassandra C., for her Best Content submission! You’ll find her article and an analysis of it below.
Vertical: Paving Contractors
Keyword: residential paving
One of the most important ways a writer can showcase their authority on a subject is to provide specific and clear supporting details that fully address audience needs and concerns. This article does a great job of that, fully explaining how flood waters can affect driveways and how a homeowner can investigate and then act to ensure their home and driveway is not compromised. The sections that focus on basement flooding and groundwater contain clear cut connections to the overall controlling idea and make it easy to understand why those points matter when it comes to inspecting a driveway following a flood. The writing itself is professional and the overall tone conveys the seriousness of such a situation without alarming the audience.
Each section includes a clear, parallel heading, allowing for a quick scan to see what the article will actually cover when it comes to homes and flooding. The article touches on a number of potentially complicated subjects, but the writing is very accessible and it’s easy to skim the article and still understand exactly what’s being talked about.
The flow of ideas in this article is excellent. The introduction and first paragraph do a nice job providing context for how floods affect pavement and driveways, and then the article transitions to talking about how other areas of a property affected by flood can also affect the driveway. Then everything is tied up nicely at the end by focusing on pavement once again. If not included properly, the section on basement flooding could have felt very out of place, but the writer ensured all the right connections were made.
By addressing such a narrow audience and making sure all of the information was tailored to the controlling idea and the keyword/vertical pairing, this article has great use value. Readers will find a lot of actionable information and should understand exactly why each point matters. The audience isn’t really left with any questions about how a flood could have hurt their driveway. In many areas across the US, summer storms and flooding are quite common, so the timeliness of this article also contributes to a higher use value.
An article that simply talked about the dangers of a flooded home wouldn’t have worked for this assignment, but the writer did a great job focusing her controlling idea specifically on how flood waters affect pavement. The narrow audience was then provided with easy-to-follow instructions and guidance for ensuring the driveway was safe and strong. While simply focusing on how standing water affects driveways could have worked for this keyword and vertical, the article would not have been nearly as unique or informative.