August ECA Best Content Runner-Up | Look Out for These Ingredients If You Want to Sell Vegan Confectionery
September 14, 2017
Congratulations to Matthew E., for this Best Content Runner-Up win for August! Check out his article and its analysis below.
Vertical: Food Suppliers
Keyword: confectionery suppliers
The writer does a nice job explaining the origins of these confectionery ingredients and how they are then used in making confectionery. Through his explanations it’s easy to see why vegan confectionery shouldn’t include those ingredients.
Each section is short and to the point. The formatting and section headings make sure you know exactly what’s coming. As a result, the sections flow together nicely and the simple language makes it easy for any reader to understand the issues the audience faces.
The organization of this article is about as basic at it gets. And basic organization is a good thing! It means readers fully focus on the content and aren’t distracted by disjointed flow.
Vegan food options continue growing, but there’s a long way to go. This article helps bridge the gap within the vegan confectionery industry. Not only is it helpful to those who make chocolates and sweets, but also it could help those trying out a vegan diet decide what is or is not suitable to consume. When you address popular problems, your articles inherently gain use value (that is, as long as they address the subject well).
When you see a keyword like confectionery suppliers, obviously you’ll think about candy, chocolates, and other sweets. In this case, the writer went beyond the basics of making candy or chocolate or simply enjoying sweets. Those are potentially important and interesting topics, but they’re also quite common. By focusing on a trending audience with specific needs related to vegan confectionery, the controlling idea links to popular food issues. Fortunately, the supporting points maintain strong connections to the controlling idea, helping the article fulfill its purpose.