Great work by Dustin D. to win Best Content in the September ECAs! Check out his article about breast augmentation choices and its analysis below.
Vertical: Health & Medical
Keyword: breast augmentation
First, the writer demonstrates authority by tailoring all of their supporting points to their chosen audience, and each section focuses on information related to post-mastectomy surgery. This makes it clear the writer understands how and why some people consider breast augmentation after going through a mastectomy. Through all of that, the writer remains neutral on the topic, allowing readers to draw their own conclusions rather than telling them what they should think or do.
The article touches on a number of sensitive subjects. Breast cancer and its related surgeries are serious issues. And so is breast augmentation. By using clear and careful language, the writer shows respect for the topics and still provides important insight. He chose each section heading carefully and addressed the biggest concerns someone might have as they consider augmentation.
As always, basic section headings that follow parallel structure win out. Each section covers a useful question one might have, and each section focuses on a single point. Because of that, readers can follow along easily and start weighing the options presented.
The unique controlling idea means increased use value because the supporting points contain sufficient detail. The writer clearly addresses audience questions and needs. Hence, the article becomes a strong foundation for making an eventual decision regarding breast augmentation. The article has inherent value because the writer took the time to understand the audience and provide them with useful information.
You could write about the general benefits or reasons for breast augmentation, and that would work for this keyword and vertical. However, the writer took it a step further by choosing a narrow audience. The article then includes info specific to those considering breast augmentation after a mastectomy. As a result, this specific controlling idea separates the piece from others that discuss breast augmentation in more general terms.