Congratulations to Lorraine D., winner of December’s Editors’ Choice Award for Best Content! See her article and the analysis below:
Keyword: interior painting services
Business Category: Construction & Contractors
- hold the sample against the wall you tend to paint when there is natural light in the room
- online design tools
By identifying a narrow and specific audience in the introduction, readers are immediately aware that the information in the piece is for people looking to update their homes through paint alone. Doing this sets a precedent that the rest of the piece then lives up to as the writer provides simple, detailed explanations as to how people might go about choosing paint, testing it and then applying it. Because the writer addresses these “steps,” audience needs are met more fully. Articles that relate to home improvement projects need detailed explanations of the projects; this piece does a great job addressing some of the preparatory steps involved with painting a home to match current furniture.
The piece is very easy to understand because the writer doesn’t try to use home improvement or painting “jargon.” Talking about home improvement projects can often lead to some complicated explanations, but the writer keeps things simple with short, focused sections full of easy-to-understand language.
While four of the sections all have to do with color, the writer makes sure each one addresses a different but important part of paint choice. By showing a progression between deciding whether to match paints or go for something with more contrast, readers get a more detailed explanation of how such choices might affect the feel of the room. Just as it contributes to increased readability, short and focused sections also help keep the audience engaged in the piece as everything is easy to follow.
This article is valuable because it addresses a narrow audience and works to answer such an audience’s potential questions. This helps ensure the audience is armed with information they need to make a decision and take action. Pieces that contain actionable information are inherently more useful and engaging.
The piece takes common aspects of painting or interior design that readers might already be familiar with and takes those things a step further. By focusing on color as it relates to a person’s current living situation, the writer creates a unique controlling idea that can be supported with a variety of examples. When information is synthesized in this way, audience needs are met and people are more likely to find the piece interesting in the first place.