Congratulations to Catherine T., runner-up for the December Editors’ Choice Award for Best Article. See her article and a brief analysis below.
Keyword: sports injuries
Business Category: Health & Medical
Because the piece focuses on a fairly general topic (muscle soreness), the writer had to go above and beyond to show their expertise. Each section contains detailed explanations and information that someone new to exercising could find useful. Backing up information with citations also helps to increase the piece’s credibility. Even people who feel they are well versed in fitness could find the information in this piece useful because of how detailed each section is. Overall, the piece addresses specific needs and concerns of the audience, which helps the readers see that the writer is an “expert” on the subject.
The piece is written in a very conversational tone, which is great for the audience of new exercisers. Though the piece is offering specific advice and examples related to fitness and exercise, it never feels like the reader is being talked down to. Fitness can be a touchy subject, but because the writer makes it seem like they’re just talking to a friend, the piece is easy to understand, interesting and engaging for the reader.
The flow of this piece is great because of the logical progression it follows. First, it introduces what DOMS is and why our bodies experience it. From there it reassures readers (people newer to exercising) that it won’t last forever and that anyone building endurance will experience it to some degree. The third section helps readers to understand which exercises can bring on this muscle soreness, connecting things back to the first section on why it happens. The final sections once again provide readers with reassurance that DOMS can be overcome. The section on treatment is particularly useful in making the connection between regular soreness and potential sports injuries (the keyword). Because each section builds on itself, readers always know what’s going on and are more likely to feel like their needs are being addressed.
Because this piece was submitted close to the New Year, its use value increases as people are likely making resolutions to work out more. An explanation of a fitness topic like this one is generally also an “evergreen” controlling idea because getting fit never really goes out of style. The trending nature of the article combined with its conversational tone and easy-to-understand information make it particularly valuable.
The controlling idea of this piece works well with the keyword and vertical because the writer chose a narrow audience and then provided that audience with an abundance of information without it becoming too overwhelming. They keyword “sports injuries” is fairly general, and even though they approached DOMS in a broad way, addressing such a specific audience helps ensure the piece itself isn’t too vague or general.