Congratulations to Devi for her amazing article on web design for authors! Excellent work! Check out the article and its analysis below.
Vertical: Online Marketing
Keyword: web design services
- For example, Kevin Henkes writes children’s books, and his website features a family-friendly, easy-to-navigate, whimsical design that appeals to children, parents, and educators—three demographics who would be most interested in buying his books.
- However, you can find a number of articles online that can help you determine who your audience is.
The writer does a nice job of establishing her authority both through detailed examples and supportive citations. These help convey expertise throughout the article. Similarly, the writing itself suits the audience well.
The writer broke down the article into small cohesive paragraphs, and the sentence structure throughout the piece was easy to read and digest. Because of these choices, the article is easy to scan and understand.
The writer logically organized the ideas in the article and also aided scannability by breaking the piece down using headers.
The writer increases the use value of the article by focusing in on a specific audience and then providing information specific to their needs. They do that while still strongly catering to the assigned keyword and vertical pairing.
The writer addresses intersecting industries effectively, which ultimately makes the ideation creative, unique, and interesting.