Congratulations to Matthew E. for being the other co-winner of the Best Content award for October! Check out his article and its analysis below.
Vertical: Pharmacy/Drug Store
Keyword: compounding services
The writer establishes authority by showing an understanding of how autistic children can react to taking medicine. The article covers 3 basic ways a compounding pharmacist directly helps parents deal with the related challenges. The sort of information provided shows readers that the writer has a solid grasp on those issues. The article also doesn’t rely on convoluted language or unnecessarily long explanations. Each section is short, sweet, and to the point.
Not only do “to the point” sections help show authority, they also contribute to greater readability. The article is clearly organized and the writing flows nicely. Overall, the article is easy to scan and follow along with.
It’s hard to beat a simple introduction and 3 short sections as far as organization is concerned. The article introduces the usefulness of compounding services for parents of autistic children and each section connects back to that with ease. The parallel section headings make it obvious to readers exactly what a compounding pharmacist can do for them.
Once again, we’ve got an article with a very specific audience and the writer provides them with a lot of useful information that’s tailored to their needs. That’s ultimately what makes or breaks an article’s use value. Narrow your audience, narrow your controlling idea, narrow your supporting points. Then you’ve got a winner.
Articles about compounding services often focus on what compounding is and what the general benefits are. Such articles are still useful, but because the controlling idea of this article addresses a narrow audience, we get an ideation that feels unique. And that allows the writer to share unique information with a group of readers in mind. And it’s clear throughout the article that the writer thought carefully about what those readers needed to learn.