September Best Content Runner-Up | Methods Of Controlling Out-Of Control Shedding
October 12, 2017
Congratulations to Julie A. for her article helping pet owners deal with the ever-annoying issue of shedding. Read her article and its analysis below.
Vertical: Stores & Supplies
Keyword: animal gloves for deshedding
The information provided really makes it feel like the writer is writing from experience. And whether or not the writer has actually dealt with pet shedding ultimately doesn’t matter because the article certainly seems to be written by an authority on the subject. That’s what we like to see. All in all, the article addresses a specific audience and delivers great detail in its 5 sections.
An article about pets will hopefully read pretty conversational, and this article is no different. It feels like you could be talking to your friend about how to deal with shedding. That makes the information accessible and useful. Also, each section maintains a clear and singular focus, which makes it easy to scan and follow.
You need to create parallel headings for all articles. It doesn’t matter whether they’re full sentences, like in this article, short phrases, or single words. Parallel headings enhance readability and show you care about organization. Plus, it’s the simplest thing to do! In this case, the article starts with perhaps the most simple way to control shedding and transitions to other important steps pet owners can take. Ultimately, there isn’t anything spectacular about the organization of the article, but organization doesn’t need to be spectacular. It needs to work, and this does.
This article includes so much information that’s helpful specifically to the chosen audience. And that’s what matters in the end. All of the sections include detailed points that clearly support the controlling idea. When you have that, you have a valuable article people actually want to read and can trust.
The most basic ideation you could have for this keyword and vertical is probably explaining why grooming is important. Instead, the article focuses on a number of steps pet owners can take to control shedding. That may not be the absolute most original take, but because the article takes it on so well, the audience still gets a useful article with information they may not have been previously familiar with.