What do you do when you need to hire a plumber? The first things that probably come to mind are to ask your friends and family for recommendations, read reviews, and check to make sure that the plumber they suggested […]
We put a lot of emphasis on giving examples to readers. But giving examples is more than just showing and telling. Examples enable readers to make sense of and apply the illustrated principles to real-life circumstances they encounter. When we […]
The best articles give their readers all the information they need. In fact, the ideal outcome is that your reader walks away from your article with a warm, enriched feeling of information fulfillment. OK, maybe that’s an emotional stretch, but […]
Have you ever read an article, reached the end, and thought to yourself, “Wow, I can really relate to that”? Chances are, it was not just the content of the article that drew you in, but also the tone. Good […]
If you’ve spent much time around a child, you’ve probably been asked continually, “But why?” While you may sometimes feel otherwise, children aren’t usually asking this question to be obnoxious or silly. They’re asking because they’re still learning about the […]